E-commerce Organization Schema Generator
An Organization Schema generator for e-commerce including tax information and return policies
FAQ's about E-commerce Schema & Entity Strategy
What is Organization Schema?
Organization Schema is a specialized block of code that acts as a definitive profile for your business in the eyes of search engines. It should always include your official name, logo, phone number, and physical headquarters. By connecting your site to your social profiles, you are creating a digital handshake between your domain and your broader presence across the web. This verification strengthens your entry in Google's Knowledge Graph, increasing the likelihood of securing a branded Knowledge Panel.
What makes E-commerce Organization Schema different?
For online retailers, basic contact information isn't enough to prove authority. You must provide merchant-specific identifiers like VAT and Tax IDs, along with clear Return Policies and Fees. Proactively giving Google this information is essential for establishing a reputable business profile. Google weighs Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) heavily; these specific fields serve as foundational trust signals that help you rank over less transparent competitors.
Do I need to have the Organization schema on all pages?
No! You only need to place the full Organization schema on your homepage. For other pages across your site—such as individual products or blog posts—you simply link back to your organization using the @id property. For example, a Product schema will reference your Homepage URL + #organization to tell Google, "This product is sold by the entity defined on the homepage." This creates a clean, connected data web without unnecessary code duplication.
How do I validate my code?
Once you've generated your code, use the Google Rich Results Test to ensure it's eligible for enhanced search features, and the Schema.org Validator to check for technical nesting accuracy. Our built-in buttons above send your code directly to both tools for instant peace of mind.
Where should I put my schema?
You should place the generated JSON-LD code within the head section of your homepage. While schema can technically be placed in the body, placing it in the head is the industry standard because it ensures search engine crawlers discover your primary business data as early as possible during the page render.
You do not need to copy the full Organization schema onto every page of your site. Instead, you define your business once on the homepage and use the @id (which our tool generates) to point back to it from your Product or Article schemas on other pages. This keeps your site code lightweight while maintaining a perfectly connected data web for Google's Knowledge Graph.