Technical SEO refers to the behind-the-scenes aspects of your website that help search engines crawl, index, and rank your content effectively. It’s the foundation that supports your content and user experience — without it, even the best-written articles can struggle to rank.
Key areas of Technical SEO include:
- Ensuring your website is crawlable and indexable
- Optimising site speed and performance
- Using proper canonical tags and structured data
- Managing XML sitemaps and robots.txt correctly
- Securing your site with HTTPS
I like to think of Technical SEO as the plumbing of the web — if it’s done right, users and crawlers never notice. But when it’s done wrong, everything starts to leak, lag, or break.
Whether you’re running a portfolio, blog, ecommerce store or business site, good technical foundations make sure your hard work actually reaches your audience.